From mining rough diamonds in Africa to working with fine jewelry in Belgium, Layal Rkain was brought up in a well-known family immersed in the business.

From a young age, she began building her passion for jewelry and so decided to pursue her own career in hopes of continuing her father’s legacy. Studying jewelry design & GIA, Layal was fascinated with diamonds: from rock to shine. Being around them this much inspired her deeply and pushed her to develop new ways for people to wear it and make it accessible to everyone.

Layal Rkain

FOUNDER & JEWELRY DESIGNER

“I WANT EVERY WOMAN TO BE ABLE TO HAVE A TIMELESS PIECE IN HER JEWELRY CLOSET.“

“THERE IS NO GREATER GIFT THAN THE GIFT OF WORN CONFIDENCE.“

“I WANT EVERY WOMAN TO BE ABLE
TO HAVE A TIMELESS PIECE IN HER JEWELRY CLOSET.“

“THERE IS NO GREATER GIFT THAN THE GIFT OF WORN CONFIDENCE.“

From there on, Layal Rkain decided to make her dream a reality by creating her own jewelry brand that will bring her vision to life.
With her perfectionist nature & love for diamonds and stones, JOOL Jewelry was established in order to give every woman the chance to have a customized timeless piece that she will wear with confidence and love.

Layal Rkain

FOUNDER & JEWELRY DESIGNER

Established in 2020, JOOL JEWELRY is a fine jewelry brand based in Lebanon. From

the start, it aimed to target all women by encouraging them to JOOL UP and add a statement piece to their jewelry closet.
The brand offers a huge customizable feature to make the pieces more personal. We believe that your jewelry speaks for you,

Established in 2020, JOOL JEWELRY is a fine jewelry brand based in Lebanon. From

the start, it aimed to target all women by encouraging them to JOOL UP and add a statement piece to their jewelry closet.
The brand offers a huge customizable feature to make the pieces more personal. We believe that your jewelry speaks for you,

SO
WHY NOT CHOOSE

WHAT IT HAS TO SAY?

The brand aims to continuously communicate to people the notions of self-love & self-care. Whether appreciating the people that matter or mostly appreciating themselves, JOOL Jewelry constantly communicated to people that “ They Are The Jools” of their own life through various campaigns and posts.

Thinking of the future, the brand aims to expand into different fields to communicate and promote the same message.

JOOL-LOGO-centered

THE

MISSION

THE

MISSION

Our mission is to embrace the world with our handcrafted personalized jewelry. We aim to design moments of self-love while enriching your jewels.

THE

VISION

THE

VISION

To create a world with a sense of fulfillment brought by self-love, the ability to self-express desires through jewelry design.

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